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About Me

I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.

BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.


The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things

Submarine Channel Interview

Mudlark Interview

Welcome to Pinepoint feature

Wilderness Downtown feature


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CLIENT: Land Rover

PROJECT: Being Henry

DATE: July 2011

AGENCY: The Brooklyn Brothers

PRODUCTION COMPANY: Less Rain, Somesuch & Co


As part of our ongoing launch of the Range Rover Evoque we were asked to communciate the many personalisation options available. whilst telling a story that would engage our target audience.


We created an immersive film that took people on a journey through 9 different storylines and 32 potential endings. It was an interactive action-love-fantasy-comedy-adventure about choices in which people could (subtly) create their own personalised Range Rover Evoque. Being Henry allowed the viewer to jump into the story and take control of Henry's actions. The result was an engaging, humorous and different way for a car company to advertise their product.

Range Rover, 'Being Henry' (Trailer) from Somesuch & Co. on Vimeo.



FWA Site of the Day + Site of the Month- Oct 2011
Davey 2011- Gold 
Adobe Max 2011- Honorable Mention
Campaign Big + BIMA 2011 - Shortlisted 
Lovie 2011- Silver 
Creative Circle 2012- Gold
One Show 2012- Merit 


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  • Response
    Response: best essay
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