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I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.

BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.

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The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things

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Sunday
Mar272011

Helloevoque.com

CLIENT: Land Rover

PROJECT: www.helloevoque.com

DATE: July 2010

AGENCY: The Brooklyn Brothers

PRODUCTION COMPANY: FI

PROJECT TYPE: Website, iPhone and Android App

The Evoque was a real departure for Land Rover, smaller, more nimble and more fuel efficient.

Helloevoque.com was created to launch the Pulse of the City campaign, which was created to celebrate the Evoque as a car created for and by the city.


As well as showcasing the car, it shows the favourite city journey of the Evoque City Shapers and lets users track and upload thier own journeys through the city, via an IoS or Android App.

AWARDS: FWA Site of the  Day and Mobile Site of the Day

References (3)

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  • Response
    Amazing Web site, Stick to the good job. thnx!
  • Response
    Helloevoque.com - Projects - Digital Production and Marketing blog
  • Response
    Response: Child Porn
    Helloevoque.com - Projects - Digital Production and Marketing blog

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