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About Me

I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.

BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.


The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things

Submarine Channel Interview

Mudlark Interview

Welcome to Pinepoint feature

Wilderness Downtown feature


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Stride Gum- Longest Lasting Banner

Following on from the last two posts on the smallest Ikea store and the world's deepest site, here comes the world's longest lasting click.

To highlight the long lasting taste of Stride Gum, this banner challenges you to keep your mouse clicked on the button. It's pretty addictive and done with a lot of humour.


Bojormi- Deepest Site in the World

This is clever on a couple of levels.

To showcase the depth and therefore purity of the Georgian bottled water- Borjomi- they have developed the world's deepest site

Firstly it parodies the current love of vertical scrolling sites, by making it take a seriously long time to get to the bottom.

Built into the site is a counter telling you how far you have reached compared to other people and an opporunity to connect via Facebook to save your progress.

It's a nice thing


Smallest IKEA store in the world

Not often that the sometimes dubious art of the banner gets featured on here, but this one is a pearler.

Before you choke on your Hipster coffee and refuse ever to visit my blog again, take a deep breath and watch this case study film.

The basic premise for those of you who don't have the time = To support the campaign line "Make the most of any space", IKEA put an entire searchable store into a web banner.


SWAJP- Let's Paint

Another interesting use of the "phone takes control of a site" technique- VW used it nicely a while ago.

This one allows you to use your iPhone to paint on your PC or MAC screen.

It's a little fiddly but it is very engaging. It suggests that you can use a lo-tech solution to great affect.

If you want to know more about the underlying technique- Web Sockets- than have a read here


Translating Melvin

I'd love to believe this is totally true, but even if it is PR it's pure geek silliness.

The guys at Treeloc have attached sensors and what not to a plant- called Melvin- which is now able to communicate it's feelings with the rest of the world.

It's a nicely packaged piece of Internet of Things work and a nice way to bring to live Treeloc's technical translation offering