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About Me

I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.

BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.


The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things

Submarine Channel Interview

Mudlark Interview

Welcome to Pinepoint feature

Wilderness Downtown feature


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Good karma this way

I don't normally post things about me, but I know the 32.5 people who read this blog yearly, like to be kept up to date.

After 3 happy years at The Brooklyn Brothers, I've joined Karmarma as Head of Digital Integration.

It's lovely to be back in Digital Gultch- as The Independent described Clerkenwell in 2000- and to back at an agency with developers and UX people as well as art directors and planners.

I'm very excited, not least by the amazing new office.

Normal blogging service resumed next week.



A bit political this one, but that never hurt.

To highlight what they see as the Catholic church's hard line stance on contraception, Youth Against AIDS created a statue of the Virgin Mary that cried every time they got a like on Facebook.

Interesting spin on the "Like for reward" Facebook mechanic and a decent way to garner social support for a campaign.

Watch the trailer and see what you think and read more about the project here


Audi A3- Gesture control site. Sorry this doesn't work ;(

I really don't like not liking stuff. Producing work that you and your client are proud of and the end consumer finds useful, isn't easy.

I've sat through a couple of discussions of gestural interfaces in the last few weeks and have come to the conclusion that they often try and fix a problem that isn't there. It certainly isnt the best way to naviagte the new Audi A3 site.

It presents the user with a gestural interface that basically mimics the Xbox Kinect's on games like Forza 4. I.e., one that makes finding anything out about the car bloody impossible.

Worst of all is that the mouse driven experience has to use the same UI as the gesture based one, which makes the site unusable by anyone.

Agency and client happy, end consumer frsutrated. Sigh. 



VW Bug Run

I like VW's digital stuff and although the Bug pun is a bit literal, this is fun and very silly.

Basically you chose a Bug, all of which have silly names- Shitty Bill anyone?- and watch them race live around a model track.

So far so what? Yes, but you can use online Betting provider Bettson to place real bets on the race. The campaign is integrated into the Bettson site, who are treating it as they would Euro 2012 or The Great Steriods race soon to take part in Stratford.

Worth a look


Carly's Cafe- Powerful interactive film on Autism

Interactive film has opened up lots of creative opportunities for us in ad land, most of which have been taken to deepen our connection with product or content brands.

This piece- written by an Autism sufferer- uses interactive film for something very different. By giving you- and then taking away- the normal interactive film possibilities of choosing a point of view or a narrative route, it gives a very unsettling insight into the world of Autism.

Powerful and a great example of the unique powers of an interactive experience.