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About Me

I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.

BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.


The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things

Submarine Channel Interview

Mudlark Interview

Welcome to Pinepoint feature

Wilderness Downtown feature


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Creativity in Excel

We've got an interesting B2B brief in at the moment and it reminded me of a couple of Excel based ideas that reach the older, male audience really well.

The first is the old but still amazing ACDC video in Excel from Sony Music, created to give 40 something men behind Firewalls content they'd like to get from YouTube but can't.

The next is some stunningly random Japenese "Here is a site built to look like Excel stuff" from Suntory. I'm not going to explain it anymore than that. Have a look for yourself


17 Blow Out Mascara- Tumblr-esque Music Video

This a simple but nice music video, which in turn is part of a branded content piece by Mother for Boot's brand 17.

The video is chopped into a sequence of vertically stacked segments, which you can scroll through whilst the track plays.

As you scroll, further parts of the track activate.


Stanley the interactive Piano

I’m a sucker for work that allows digital data to influence real world  things.

Stanley is a real piano in meatspace but by the power of Twitter and some hacking you can get it to play songs.

It’s a nice example of an agency actually making one of those internal projects, that so often get shelved between a Friday night pint and the realities of Monday morning and it’s new week of work.

Have a play and nice work Digital Kitchen



This is just lovely, a real Nice Digital Thing.

TEDX Sydney asked Clemenger BBDO how to spot and capture trends away from digital devices.

The solution?

Use lots of parabolic microphones to capture what people were saying at the conference and then make swirly trending data things out of it.

Big tick.

What is Mimeisthai? from James Théophane Jnr on Vimeo.


The Social Home Tour

This is a smart use of social media and one that seems to have worked. ROI in Social. Never before.

Brazilian real estate company- Carvalho Hosken- asked visitors to their show flat, to login beforehand with Facebook. Facebook content was then used to personalise screens, pciture frames and a phone call at the end of the visit.

All very lovely, more impressive was the 3 fold increase in conversion.