About Me
I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.
If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.
BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.
Writing
The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things
Friday, May 17, 2013 at 10:11AM
This is a tangential but interesting way to promote a new music service.
MOG the streaming music service gave music to a fruit farmer and conducted an experiment to understand what affect the music had on the quality of the fruit grown and the juice made from it.
As an extra twist MOG invited users to make their own mix and the winner's drink was produced.
The site is here
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