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About Me

I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

If you really need to, then you can take a look at my LinkedIn profile or FWA interview for all the detail, but stay here for interesting stuff I find and some stuff of my own.

BTW- I live on an island called West Mersea, hence the oh so clever name of this blog.

Writing

The guys at FWA and brand-e are kind enough to let me contribute content, here are links to some FWA things

Submarine Channel Interview

Mudlark Interview

Welcome to Pinepoint feature

Wilderness Downtown feature

 

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Wednesday
Jul112012

The Social Home Tour

This is a smart use of social media and one that seems to have worked. ROI in Social. Never before.

Brazilian real estate company- Carvalho Hosken- asked visitors to their show flat, to login beforehand with Facebook. Facebook content was then used to personalise screens, pciture frames and a phone call at the end of the visit.

All very lovely, more impressive was the 3 fold increase in conversion.

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