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I am Lawrence Weber, a general lover of digital things, Head of Digital at Karmarama, FWA judge and writer, contributor to brand-e and a member of the IPA Digital Business Group.

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Diesel Pre Internet Shoe

Continuing the tradition of campaigns like the Burger King Friend's Sacrifice, Diesel are asking people to abstain from sharing the minutiae of their lives on Facebook in order to win some limited edition pre-internet trainers.

The site is here

This anti-hipster/tech spoof is very funny too.

Amusingly it's very like this campaign I worked on with Ok Go. I'm taking it as flattery rather than ridicule.

OK Go GPS Film - Range Rover Evoque from Edwin Roses on Vimeo.


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  • Response
    I love to wear the quality shoes because it makes my personality great I love the way you shared a great video for your diesel brand shoe. I would love to buy these type of quality shoes in the future because it will make my personality.

Reader Comments (1)

December 4, 2012 | Unregistered CommenterAnon

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