Playground Sessions
Monday, October 8, 2012 at 11:12AM
Lawrence Weber in BBHZag, agency IP, piano tutor

This is an interesting piece of agency created IP from BBH Zag

Playground sessions is a software platform that teaches you to play the Piano by showing you a training video of the instructor and the keys you need to play.

Lot of attempts by agencies to develop IP outside of campiagns feel a little shallow, but this has obvious potential. I know a couple of people who are learning to play the Piano for the first time in their 40s- I know old hey ;)- using this and they couldn't be more positive.

Here is a YouTube video of it in action

 

Update on Monday, October 8, 2012 at 11:24AM by Registered CommenterLawrence Weber

This wearable camera from BBHZag is very cool too

Article originally appeared on Digital Production and Marketing blog (http://lawrenceweber.co.uk/).
See website for complete article licensing information.